Cosmetics packaging
Learn more about cosmetics packaging
Cosmetics packaging that turns every product into a gift
In cosmetics, the box is part of the experience. It has to protect fragile glass, survive logistics and still feel like a small ritual when the customer opens it. At PrintPacking, we design and produce cosmetics packaging that combines premium materials, precise construction and tactile finishes, so your products look and feel like they belong in the “premium” segment from shelf to unboxing.
Premium cardboard (GC1, GC2) for demanding cosmetic brands
Every cosmetics project starts with the board. We work with high-quality GC1 and GC2 cardboard, chosen for:
Smooth, white top layers for sharp printing and luxury colours
Sufficient stiffness and strength to carry glass bottles and heavier jars
Clean edges and folds that look precise
We match board thickness to product weight and format, so your cosmetics boxes don’t bow, crack or collapse in transport or at the POS.
Soft-touch varnish for a velvety, premium feel
Before the consumer even sees what’s inside, they feel the box in their hand. That’s why we often use soft-touch varnish on cosmetics packaging:
Gives surfaces a velvety, soft feeling, almost like fur, that fits skincare and make-up ranges
Softens reflections, so colours look rich and elegant instead of glossy and plastic
Combined with GC1/GC2 board, soft-touch varcnish makes the outer box feel like an extension of the product formula – soft, refined, carefully designed.
Hot foil stamping that catch the light
Cosmetics shelves are crowded. To make your products stand out, we can add hot foil stamping:
Gold, silver or other coloured foil for individual graphic details
Foil that catches the light when the customer moves past the shelf
Precise registration with your printed artwork for a clean, high-end look
Foil works especially well on soft-touch varnished surfaces, where the contrast between matte background and metallic shine is strongest.
Need a different box?
Cosmetics packaging is not the only packaging type we offer and uses these technologies. Explore what else we have in stock and receive the just the right box for your product
Magnetic closures, inserts and embossed logos
For more premium lines (perfume, gift sets, limited editions), construction and detail go one step further. We can integrate:
Magnetic closures for rigid or multi-piece boxes that close with a satisfying “click”
Embossed or debossed logos for a subtle, tactile highlight on lids or main panels
These elements turn cosmetics packaging into a small “object” that consumers are more likely to keep, photograph and associate with quality.
Packaging families for perfume, skincare and make-up
Most cosmetics brands need more than one type of box. We design coherent packaging families that cover:
Perfume boxes – often more rigid (uses KAPPA), with stronger board and foil emphasis
Skincare packaging – cartons for creams, serums, cleansers, often with soft-touch finishes
Make-up packaging – smaller formats for compacts, mascaras, lipsticks, palettes
Gift and discovery sets – multi-product boxes with inserts and special closures
All elements share a visual language (colours, typography, foil, material choices), so your brand looks consistent across every product line and retail channel.
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